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Chris Cardell’s – Secrets to Successful Direct Mail

mail-marketing-chris-cardell - Secrets to Successful Direct Mail

Direct mail is one of the most powerful ways to engage with your target market — especially your current and past customers and clients — yet it’s something few business owners are successful with.

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Chris Cardell – Getting More Website Visitors

By Chris Cardell - Getting More Website Visitors

One of the problems with having a site ranking highly in the SERPs or being popular because of your activity and exposure on the various Social Media platforms is you get loads of traffic… but while it’s relevant to the overall theme of your site it’s not well matched in any specific way with your home page. In other words it’s trying to be all things to all visitors and so ends up being not particularly compelling for anyone.

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Chris Cardell – The Trouble with Being Boring

The Trouble with Being Boring

Just recently I’ve been doing a lot of work with the new Gold Mastermind group, including looking at many of the Members’ websites — layout, design, content and so on. And while there are many simple mistakes I see over and over again, perhaps the least obvious to the untrained eye is in the content — specifically the copy. Now, copywriting isn’t the sexiest of topics and you’ll probably be glad to learn I’m not going to get into it deeply now. Because instead I want to look at the content from a different angle and talk about the style.

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Chris Cardell – The Horror of Cart Abandonment

Chris Cardell - The Horror of Cart Abandonment

When we talk about sales conversions we tend to look at the whole idea of a “conversion” as being a single event.
But very often it simply isn’t that at all, and is in fact a more complex process involving at least two steps – and often many more. If you send an email for people to click on a link to visit a sales page and then click on a button to buy something, you have at least two steps – the sales letter, and then filling in the payment details on the shopping cart.

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Chris Cardell – The Joy of Measuring

Chris Cardell - The Joy of Measuring

You’re no doubt already aware one of the key principles of marketing is measuring and testing. After all, we can’t possibly know if our marketing efforts are bearing fruit unless we can measure the results of what we’re doing.
And once we’ve measured how effective a given strategy is, then it’s only a small step to take to start testing something different and measuring again.

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Chris Cardell – The Amazing Power of Content Creation

Chris Cardell - The Amazing Power of Content

There’s an old saying which goes: “You can’t have your cake and eat it”. In other words, you can’t use a resource and keep it at the same time, and it’s something business-owners are well aware of. Sell that unit of product, and it’s sold, never to be sold again. Use that money to buy new stock, and you can’t spend it on something else.
Spend money on refurbishing your office and you can’t spend the money on buying new stock. This is what economists refer to as “opportunity cost”.

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Chris Cardell – Transforming Complaints into Profits

Chris Cardell - Transforming Complaints into Profits

It’s bound to happen sometime, as sure as night follows day. You make a sale or carry out a service for client, and you think everything is fine. And then suddenly, out of the blue, comes a complaint, like an arrow suddenly slamming into your desk. You know you did a great job, you’re pretty sure the complainer is wrong, and you don’t want to feel you’re being taken advantage of. The big question is: what do you do?

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