One of the most common and powerful pieces of advice I give to business owners is to figure out the demographics of their top 20% of clients and then spend 80% of more of their time and marketing efforts to get more people just like that. It’s very simple, very straightforward, and it’s an almost guaranteed recipe for success. This 80/20 Rule is called the Pareto principle and i will show you how you can use it to your advantage.
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