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Chris Cardell – The Joy of Measuring

Chris Cardell - The Joy of Measuring

You’re no doubt already aware one of the key principles of marketing is measuring and testing. After all, we can’t possibly know if our marketing efforts are bearing fruit unless we can measure the results of what we’re doing.
And once we’ve measured how effective a given strategy is, then it’s only a small step to take to start testing something different and measuring again.

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