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Chris Cardell – Transforming Complaints into Profits

Chris Cardell - Transforming Complaints into Profits

It’s bound to happen sometime, as sure as night follows day. You make a sale or carry out a service for client, and you think everything is fine. And then suddenly, out of the blue, comes a complaint, like an arrow suddenly slamming into your desk. You know you did a great job, you’re pretty sure the complainer is wrong, and you don’t want to feel you’re being taken advantage of. The big question is: what do you do?

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