If there’s one thing you should learn and take to heart when it comes to increasing profits in your business, it’s that email marketing works. If you use email marketing you’ll make more sales and make more money. It’s that simple. But (and it’s a big but) email marketing works only if you do it and do it regularly.
Here’s what I mean.
Most websites simply are not fit for purpose. They’re designed from the wrong premise, that the site needs to have a certain “look” that ties in with the company’s “brand”.
The correct premise is to first decide what you want the website to do. Once you have the answer to that, it will tell you what your site needs to look like to achieve its purpose.
Form follows function, after all. So here’s a simple seven-point checklist, to make sure you’re up to speed on the Internet Marketing basics.
There’s an old saying which goes: “You can’t have your cake and eat it”. In other words, you can’t use a resource and keep it at the same time, and it’s something business-owners are well aware of. Sell that unit of product, and it’s sold, never to be sold again. Use that money to buy new stock, and you can’t spend it on something else.
Spend money on refurbishing your office and you can’t spend the money on buying new stock. This is what economists refer to as “opportunity cost”.
